Markets

Global Markets, Planned Apart

Argyle plans each market on its own calendar and in its own language, and follows its own rules.

Dubai skyline at dusk

The UAE

Dubai · Abu Dhabi — Ramadan and Eid, National Day, a fast-moving English-language market.

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Lisbon rooftops in Atlantic light

Portugal

Lisbon · Porto — the Portuguese calendar, English content, European rules built in.

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Entering A Second Market?

We run both calendars side by side, so a launch in Lisbon and a campaign in Dubai stay in one plan.